As well as working on Taylor Wimpey’s national social media account, Remarkable works with several of Taylor Wimpey’s regional business units on targeted social media campaigns for development sites across England and Scotland.
Depending on each site’s unique challenges, a typical strategy might involve:
- A listening exercise to identify vocal supporters and opponents online
- Creation and monitoring of, as well as responding through, development-specific social media channels, ensuring that Taylor Wimpey remains at the heart of the conversation
- Creation and adaptation of rich content and interaction tools, such as polls, to ensure information is accurate, persuasive and shareable
These strategies integrate with offline consultation methods to reach an audience that will often be the core target market of potential home-buyers. Frequently these are the same people who traditionally don’t have the time to engage with offline processes.